Terms and Conditions
A skill-based video contest. NO random draw. Entry requires that you own and feature a qualifying MAXUM Fitness product. Please read these Official Rules before entering.
- Sponsor
This contest is sponsored by Maxum Fitness Inc., 240 Napa Valley Ave, Woodbridge, ON L4H 1L1, Canada (“Sponsor,” “MAXUM,” “we,” “us”). The Sponsor is the entity conducting the contest and is the operator named on the Arizona registration.
- Eligibility
Open to legal residents of the fifty United States and the District of Columbia, and of Canada, who have reached the age of majority in their state, province, or territory of residence at the time of entry. Void where prohibited or restricted by law.
Quebec: This contest is open to residents of Quebec.
The following are not eligible: employees, officers, directors, contractors, and agents of the Sponsor and its parent, affiliates, and subsidiaries, and the immediate family members (spouse, parent, child, sibling, and their spouses) and household members of each such person.
- Contest Period
The Contest Period begins on September 1, 2026, and ends on January 31, 2027, at 11:59 PM ET. Entries must be received by this deadline. The Sponsor’s clock is the official timekeeper.
- How to Enter
To enter, complete all of the following during the Contest Period:
- Create an original video of at least sixty (60) seconds that clearly features a qualifying MAXUM Fitness product you own (see §5) — for example an unboxing, setup, workout, or review.
- Post the video publicly on at least two (2) of the following platforms: Instagram, TikTok, YouTube, or Facebook. In each caption, tag @MAXUMfitness and include #MAXUMmoments.
- Submit the official entry form at ENTRY FORM with your name, email address, and a public link to your video on each platform where you posted it.
Limit one (1) entry per person. Entries must be your own original work, must comply with each platform’s terms, and must remain public through the end of the judging period. Incomplete, private, or non-conforming entries may be disqualified.
- Qualifying Products (Purchase Requirement)
A valid entry must feature a qualifying MAXUM Fitness product that the entrant owns (for example, a MAXUM power rack, Smith machine, or functional trainer). The qualifying products and their established purchase prices are listed in the product schedule Sponsor maintains for this contest. No amount has been or will be added to the established purchase price of any product in connection with this contest, and product prices will not be increased during the Contest Period.
- Judging and Winner Selection
Winners are selected by skill-based judging, not by random draw. After the Contest Period closes, a panel of MAXUM representatives will score each valid entry on the following criteria:
| Criterion | Weight | What judges look for |
| Creativity & Originality | 30% | Originality and engagement of the video and the moment shown. |
| Product Demonstration | 25% | How clearly and effectively the MAXUM product is shown and used. |
| Storytelling / Theme Fit | 25% | How well the entry captures a genuine moment (your story, your strength, your moment). |
| Production Quality | 20% | Framing, lighting, audio, and editing. |
The entry with the highest aggregate score wins the first prize; the second-highest, the second prize; the third-highest, the third prize. Ties are broken by the highest score on Product Demonstration; if still tied, by the highest score on Creativity & Originality. The judges’ decisions are final and binding on all matters relating to this contest.
- Prizes
- First prize: US$4,000 Visa gift card.
- Second prize: US$2,000 Visa gift card.
- Third prize: US$1,000 Visa gift card.
Total approximate retail value: US$7,000. Prizes are stated in U.S. dollars. Canadian winners will receive the equivalent value in Canadian dollars, converted at the Bank of Canada daily exchange rate in effect on the date the prize is issued. Prizes are non-transferable and may not be substituted, except that Sponsor may substitute a prize of equal or greater value. Limit one prize per person/household.
- Participation Reward
Every entrant who submits a valid, verified entry (public, correctly tagged, featuring a qualifying product, and original) will receive a $50 CAD MAXUM coupon code, delivered to the email address on the entry form. The coupon is a participation reward, not a prize awarded in the contest, and is subject to its own terms (minimum purchase, expiry, one-time use, and exclusions).
- Winner Notification and Claim
Potential winners will be notified by email or direct message within five (5) business days after judging. To claim a prize, a potential winner must respond and return a signed eligibility, liability, and publicity release, and the applicable tax form (see §10), within five (5) business days of notification. If a potential winner cannot be reached, declines, is ineligible, or fails to return the required documents in time, the prize may be forfeited and awarded to the next highest-scoring eligible entry.
- Taxes
All prizes are awarded and paid by the Sponsor, Maxum Fitness Inc. (a Canadian company). All taxes on a prize are the sole responsibility of the winner. Before a prize is issued, each winner must provide any tax or identity information the Sponsor reasonably requests, and the Sponsor will make any tax reporting or withholding required of it by applicable law. U.S. winners are responsible for reporting the prize on their own U.S. tax return; Canadian winners receive the CAD-equivalent value and are responsible for any applicable Canadian tax reporting.
- Grant of Rights / License
By entering, each entrant grants Sponsor a worldwide, royalty-free, fully paid, perpetual, irrevocable, non-exclusive, sublicensable, and transferable license to use, reproduce, edit, adapt, excerpt, publish, distribute, and display the video and the entrant’s name, likeness, voice, image, and city/state or province, in any and all media now known or later developed, for advertising, marketing, and promotional purposes, without further notice, review, compensation, or consideration. To the extent permitted by law, each entrant waives any moral rights in the video.
Each entrant represents and warrants that: the video is the entrant’s own original creation; the entrant owns or has obtained all rights to all content in the video, including any music (which must be original, licensed, or provided by the platform for commercial use); and the entrant has obtained the consent of every identifiable person appearing in the video to the uses described above. Sponsor may, in its sole discretion, decline, disqualify, edit, or decline to use any entry, including any entry that references a competitor or makes an unverified product-performance claim.
- Publicity
Except where prohibited, acceptance of a prize constitutes the winner’s consent to Sponsor’s use of the winner’s name, city/state or province, likeness, and entry for advertising and promotional purposes without additional compensation.
- Platform Disclaimer
This contest is in no way sponsored, endorsed, administered by, or associated with Instagram, Meta, TikTok, YouTube, or Facebook. By entering, each entrant releases those platforms from any liability related to this contest.
- General Conditions
Sponsor may modify, suspend, or terminate this contest if fraud, technical failures, or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the contest. Sponsor may disqualify any entrant who tampers with the entry process or violates these Official Rules. To the fullest extent permitted by law, entrants release Sponsor and its affiliates from any liability arising out of participation or prize acceptance. Personal information collected is used in accordance with Sponsor’s Privacy Policy at https://maxumfitness.ca/privacy/; by entering and receiving the coupon, entrants consent to related communications as permitted by applicable law (including Canada’s anti-spam law and U.S. law). This contest is governed by the laws of the Province of Ontario, Canada, without regard to conflict-of-laws principles.
- Arizona Registration
This contest is registered with the Arizona Attorney General’s Office as required by A.R.S. § 13-3311. Registration does not constitute review, authorization, or approval of this contest by the Arizona Attorney General or the State of Arizona.
- Winners List
For the names of the winners after February 15, 2027, write to Sponsor at the address in §1.